When you say that you plan to offer sports betting to your players, you will have to be a bit more specific than that. You see, your basic sportsbook has thousands of betting options in a given day. As a bookie, it would be very hard for you to cover all of that action and make sure your lines are still profitable. Most beginner bookies tend to focus on specific leagues to bet on. For instance, you and your colleagues bet on the NFL on the regular. If you were to offer this to your friends, then you can just offer odds on the various NFL games each week. Basically, you want to offer your players popular sports leagues to bet on.
Once your network of players is established, you can also expand your offerings, like offering odds for the MLB, or the NBA. You can also offer occasional matches in boxing, UFC, golf, and tennis. The best pay per head software will be able to provide you with lines from every sport imaginable, from any corner of the world.
Popular Sports Leagues to Bet On
But since you are in the bookie pay per head business to earn money, you also have to make sure that your offerings are popular, in demand, and profitable. Some sports events are infrequent, so less profit on the vig, but can give good payouts. Meanwhile, some sports leagues can have as much as 10 games a week (even more), which means a higher profit from the vig, in addition to any winnings you collect.
In the US, football takes the top spot in sports betting demand. But if you think that the NFL is the top league, you are wrong. College football is actually the league that offers the best value to bettors, which encourages more action in your sportsbook. For bettors, college sports usually hold more value since they tend to be more volatile than professional leagues. This means, you have a bigger chance of a higher payout.
Next up on the list is college basketball, followed by the NBA. Hockey’s NHL is also a favorite, followed by the MLB. As to the types of wagers, the basics such as the moneyline, the spread, and totals are still the most popular. Futures wagers are also popular especially with the football and basketball. In-game betting is also gaining popularity, so its best for bookies to stay on top of their games to maximize profit for their sportsbooks.
