Bookmakers Need to Utilize all the Tools Their Pay Per Head Offers
Bookies that utilize pay per head (PPH) firms are often overlooking many of the features. Sure, the majority of bookmakers understand that PPH firms handle odds management.
The team of oddsmakers hired by the Realbookies pay per head service will create and maintain markets 24/7.
The betting lines will move based on the market. This is important to understand because some bookies assume the odds move based on the action they’re receiving themselves.
That’s not the case, though.
With that being said, there can be times when you need to customize the betting lines offered at your sportsbook. PPH providers will allow bookies to customize many options, including odds.
Customizing Betting Lines as a PPH Bookie
There are numerous ways pay per head firms can customize betting lines accordingly and we’re going to take a look at those. We’ll also explain why bookies might need to move the lines.
- Across the Board: Want to move a line for everyone? Simply use the admin panel to move the odds for a market for every single player in seconds. You can customize the lines for a single game/team or you can adjust the odds for an entire bet type or sport.
You may want to change the line for every player in multiple instances. If you’re a local bookie, you may want to shade the lines on local teams, as you know your players will still bet on them.
You may also get a big bet on a certain market and need to move the lines away from where the market is at. Alternatively, PPH services offer layoff accounts, so you can lay off some action.
- Specific Players: Bookies can create custom betting profiles on an individual basis or group. This allows you to offer different commissions (vig) to different players. You can also adjust the lines for specific bet types or sports instead of on a bet-to-bet basis.
Want to change the commissions a certain player receives? With some players, you might offer the standard $.20 line (-110/-110), but for others you may need to offer them lower juice to retain them.
The betting profiles also allow bookies to customize the odds a player receives based on bet type.
If a player is crushing you on props bets, you could opt to adjust the commission they pay on those bets before limiting or restricting them outright. The same can be done for all bet types.
Managing Your Bottom Line
Whether you’re a gambler or a bookie, losing is never fun. Bookies need to stay on top of the daily bet ticker to ensure that they’re earning as much profits as possible.
Allowing a group of bettors to beat you for months because you weren’t investigating the betting reports is poor business. The reports have the data allowing bookies to make informed decisions.
There are many other ways to customize your sportsbook using a bookie software. Moving lines is one of the important customization features, but you should learn about the other methods as well.
Learn more:
Expand Your Pay Per Head Bookie Business with Sub-Agents
Pay Per Head Offers Tools to Aid Player Collections
