The Iowa sportsbook industry sees a month-on month increase in betting handle this January, according to the latest report from the Iowa Racing and Gaming Commission. In January, sportsbooks in the state took in $233.6 million in wagers for both online and retail betting. This gives us a humble 1.6% increase from December’s handle.
When you open a sportsbook, keeping track of your betting handle is a great indicator of your operations. It also helps you identify the trends that happen, and be able to analyze the data. You can easily check the sports calendar to see how busy the sports season is and compare to your betting activity.
Iowa Sportsbook Industry Scores Well
January may be the start of the calendar year. But if you look at the sports season, January is quite in the middle of a busy season. Pay Per Head providers will cover all of these events, regardless of where you are. But in the US, basketball betting will pick up for both the NBA and NCAA basketball during this period. Football will somewhat wind down in number of games as we enter the playoffs.
However, as it gets closer to the Super Bowl, more wagers could be placed. You also have college football, hockey, and other sports events. Your sportsbook pay per head service will help you offer wagering options on all these sports to help you earn more.
For sportsbooks in Iowa, football betting could be the reason for the slight increase in handle. We could also see more wagers specifically on Iowa State basketball and football. However, the revenue for the month decreased. The taxable revenue for January is at $16.5 million, 20.3% less than December’s $20.7 million, giving us a 7% win percentage.
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