Caesars Entertainment announced that it renewed its NHL partnership deal. Thus, the former will remain the hockey league’s gaming and sports betting partner.
Caesars Digital will be able to create and market iGaming experiences branded with the National Hockey League (NHL) thanks to the expansion of their agreement, which will also grant them access to NHL-owned intellectual property. Caesars Palace Online Casino, the bookmaker’s newest brand, will soon have new hockey-themed games for fans.
According to sports betting industry news reports, Caesars has secured the right to provide Caesars Rewards members with VIP NHL-themed experiences. Caesars Sportsbook, the operator’s sports betting app, will also be able to utilize logos and graphics of NHL teams.
NHL Partnership Deal
In addition, during the Stanley Cup Playoffs, which will be shown nationally in several Caesars cities, the National Hockey League will promote Caesars’ brand. Every bet gives Caesars Rewards members a chance to gain Tier Credits, and Caesars has reaffirmed its aim to provide sports bettors with an exceptional betting experience. After that, you may use your credits at any Caesars-branded hotels or casinos in the United States or Canada for a wide range of savings and experiences.
When asked about the NHL’s extended partnership, Caesars Digital president Eric Hession voiced his team’s involvement in the Stanley Cup. According to Hession, the expansion of the contract shows that the gaming organization wants to provide its consumers with exceptional experiences. Also, it continues with its betting software development to ensure excellent gaming experience to players.
NHL VP of Business Development Jason Jazayeri expressed his enthusiasm about the renewed collaboration. He claims that the goal of the partnership with Caesars has always been to attract new, die-hard hockey fans.
Caesars has just renewed its agreement with Evolution to keep with the theme of ongoing collaborations. According to pay per head services experts, the second party consented to help Caesars Digital launch a slew of new live dealer casino studios across the United States as part of the agreement. In February, Caesars announced its intentions to raise $1.5 billion through bond sales and get a fresh $2 billion loan.
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