A local brewery near the nation’s capital has come up with a clever marketing idea for one of its latest offerings, though the Washington Redskins probably will not appreciate it.
On Tuesday, Harpers Ferry Brewing in Purcellville, Va., announced that it will release a beer this week called “Sell the Team” IPA. The brew is described as “bitter and slightly disappointing like a day at FedEx Field,” and it has a high alcohol content to help get Redskins fans through “another dreadful Sunday.”
So Harpers Ferry Brewing in Purcellville is releasing a “Sell the Team” IPA pic.twitter.com/HzLok5PNqW
— Caroline Brandt (@caroline__cb) November 5, 2019
https://platform.twitter.com/widgets.js
As you know, Daniel Snyder is one of the least popular owners in the NFL. The Redskins have had one winning season and made one playoff appearance in the last seven years, and they are 1-8 this season and could wind up with the top overall pick in the 2020 NFL Draft. They also recently fired their head coach and are facing some extremely troubling allegations from one of their best players.
We usually see bars and breweries supporting their local teams as part of their marketing approach, but Harpers Ferry’s branding decision shows you just how much Redskins fans hate their team at the moment.
