When running your sportsbook, every bookie will be taking in a vig. After all, no bookie will provide betting services for free, right? A bookie pay per head service will help bookies with setting lines to consider the vig. Of course, the bookie pph service will have a fee.
But as a bookie, this fee is minimal, especially when you consider what it does for you. What is a bookie pay per head you say? Its simple: you are basically outsourcing all the tools you need to be a great bookie, such as line and player management.
Your Sportsbook
Now how exactly will you profit from your sportsbook? The Vig is the answer. Your vig will be included in the odds you will set, so this is a per-transaction or a per-wager fee. You can easily see the vig in a point spread. For example, in the NFL, Team A is -3.5 -110, while Team B is +3.5 -110. This means that for every $1 your player wants to win, they have to bet $1.10. So if your player will bet $110, and you win, you get a profit of $100. That $10 is the vig, which is your cut, or transaction fee as a bookie.
The money line will also have a vig, though its not as easily noticeable as in point spreads. For example, Team A is -135 while Team B is +115. So Team A is a favorite, and your player will need to bet $135 to win $100. If your player goes for Team B, then a $100 bet will get them a $115 on their win.
Keep in mind that these rates vary per sportsbook. Each bookie is welcome to adjust their vig, although there is an industry standard that will vary by a point or a few. Sometimes, sportsbooks will offer reduced vig promos, and some bookies will offer a game with a free vig on special occasions. But for every wager, the vig should be there to guarantee you a profit on a weekly basis.
