Stake.com landed its first deal in Africa after signing a contract with the African Warriors Fighting Championship. The latter is an African Dambe and wrestling organization.
According to bookie pay per head solution experts, Stake.com is currently one of the largest crypto wagering firms and online gaming companies. Also, it is a top supporter of sports. It has a sponsorship deal with UFC, the largest MMA organization in the world.
Stake’s deal with AWFC is its first one in Africa. According to pay per head sportsbook reports, AWFC athletes will feature the Stake.com logo in their uniforms. Also, fans will see the company’s branding within arenas. The league will also promote the company in its digital channels.
Stake’s Deal with African Warriors Fighting Championship
Dambe is a form of traditional Nigerian combat that has recently gained a lot of followers. Maxwell Kalu, the league’s CEO, and creator, wants to update and expand the sport so that it may appeal to a wider audience. The AWFC is also doing significant work to establish vital athlete safety criteria and standardize the Dambe regulations.
Mr. Kalu recently commented on the current partnership with Stake.com, noting that he sees it as a huge step forward for MMA in Africa. He praised the chance for his squad to spread awareness of Dambe, which he called “an old, passionate, and steeped in tradition sport” with no modern-day equivalent. Also, pay per head providers see the partnership with Stake as evidence of AWFC’s growth. In addition, it shows the potential of Dambe.
Stake.com’s director of acquisitions, Akhil Sarin, emphasized the company’s continued dedication to eSports and MMA through league partnerships. He thinks that Stake’s acquisition of the AWFC is a big step forward in the company’s pursuit of the African betting industry.
Furthermore, the recent cooperation arrangement between Stake.com and Chelsea FC demonstrates the operator’s dedication to professional sports. The operator rebranded itself earlier this year after signing a relationship with the Alfa Romeo Formula One team.
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