Being a bookie is not just about offering lines and odds. A sportsbook must consistently gather loyal, happy clients. That means marketing and self-promotion is very much part of the job.
One of the best methods to excite players during an NFL season is by offering fun and lucrative contests like an NFL survivor pool. Regardless of what type of survivor pool you run, we guarantee having a promotion for your players will keep them engaged all season and could even help with referrals.
What is a Survivor Pool
A survivor pool can also be called a knockout pool, elimination pool, or suicide pool. The premise is simple, assemble a group of players to each choose one NFL team every week to win or cover the spread.
The players that pick winners that week move on. The players who pick losers, don’t.
The kicker is you can’t pick the same team twice. That’s where things get tough, and strategy creeps into the contest.
Some players do their best to pick the bad teams early, leaving all the talented squads for the final four-to-six weeks. Others do the opposite and stay in the game by taking the big faves first.
And some hardcore NFL bettors go by the size of the spread. The team with the largest spread that week gets the pick, no matter who they are.
Why You Should Run an NFL Survivor Pool
It’s not easy to market online gambling to the skeptical bettor, but chances are if they like football, they know fantasy football and survivor pools. Office survivor pools are another form of sports gambling. Therefore, offering it to new bettors helps them see your pay per head sportsbook product.
If you add new bettors to your sportsbook, you can then use free play and bonuses to give them a chance to test out your products. If they’re a real football fan, they’ll recognize the fun they can have every week with a little action on the games.
Choose A Straight Up or ATS Pool
Bookie software agents should decide whether they want their pool to be straight up or against the spread, depending on the type of promotion they want to run.
If they’re looking to attract new players, keeping it straight up like a moneyline wager is the smart way to go. It’ll be simple for sports bettors to understand and is just like their office survivor pool.
If they’re looking to educate players on spread betting, go with an ATS survivor pool.
Against the spread is an NFL betting staple. Newer players tend to lean on straight-up bets at first.
A spread betting survivor pool also creates a more unpredictable contest. Keep that in mind as you develop your NFL survivor pool.
Types of NFL Survivor Pools
Place Your Bet and Survive Pool
A great way to get players betting and engaged is to combine NFL wagering and a survivor contest.
Essentially, NFL handicappers place their standard weekly wagers and then designate one spread or moneyline bet they risked as their survivor pick. It makes their weekly bets extra special and can also offset any frustration from a day of losses with the consolation they won their survivor pick.
It can also be sold as a free contest as that week’s entry comes with placing a standard sportsbook bet.
Standard Free Entry Pool
If you have a surplus of funds, running a free-entry contest should bring new players to your sportsbook. NFL betting can be unique and foreign to new players but offering something familiar and contest-driven for free like a survivor pool allows new players to see how your sportsbook product works and keeps you in contact with them.
Just ensure the giveaway amounts fit your bankroll and are enough to entice players to compete.
Standard Entry Fee Pool
An entry fee pool can bring in clientele and boost the prize money for all those involved. The more players you bring in, the bigger the prize pool and, generally, the more serious the players.
For some serious coin, you can create an unlimited rebuy pool with a set, guaranteed prize. Allowing players to come back with a re-entry fee only adds to your bottom line if you keep the prize money fixed. In the end, taking this course of action is all about having a fair amount of players ready to play.
Promote Your Pool then Promote NFL Betting for 2020
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